Bvlgari Debuts the Serpenti Infinito Collection to Celebrate 2025, the Year of the Snake
Shedding limits and embracing infinity
Every great story has a defining chapter, and for Bvlgari, 2025 marks a particularly serpentine milestone. The Year of the Snake in Chinese tradition serves as a poetic backdrop for the Roman jeweller to celebrate its emblematic Serpenti collection — a symbol of rebirth, transformation, and timeless allure since its inception in 1948.
The serpent is a key motif of mythology and myraid cultures across the ages; synonymous with rebirth, transformation and eternal evolution. From ancient Chinese lore to Roman iconography, it has come to embody both the mystery of metamorphosis and eternal renewal. Bvlgari’s Serpenti collection has harnessed these themes for decades, featuring artistry, symbolism, and impeccable craftsmanship into designs that captivate and evolve with time.
The 2025 Serpenti Infinito Collection
The latest chapter in this ongoing evolution is the Serpenti Infinito collection, which delves deeper into the snake’s mystique and its connection to infinity. This 2025 launch introduces a stunning range of jewellery, watches, and leather goods – each piece a testament to Bvlgari’s adorned use of material, colour, and form. The collection not only honours the snake’s cyclical nature but also presents the serpent as a universal symbol of unity and transformation.
At the heart of the collection are new interpretations of Bvlgari’s iconic Serpenti Viper designs, available in yellow and rose gold with diamond accents. Statement rings featuring sapphires, rubies, and emeralds add to the serpent’s hypnotic appeal, while the Serpenti Seduttori and Tubogas watches merge function and artistry, coiling elegantly around the wrist. Also, the Serpenti Cuore 1968 bag debuts as a heart-shaped marvel of craftsmanship, its metallic handle a nod to Bvlgari’s Harlequin jewellery-watch from the same year.
As the Year of the Snake unfolds, Bvlgari’s Serpenti Infinito collection invites us to embrace change and journey into the infinite possibilities of design, culture, and the enduring power of a single, timeless emblem.